What we’ll get up to in 2017

What we’ll get up to in 2017

Happy 2017 everyone, or HNY!, as people are saying on social media. We want to wish you a great year, filled with promise and potential.

HNY 2017 from Lisa Devaney's Bitmoji!

HNY 2017 from Lisa Devaney’s Bitmoji!

In case you are wondering what we are up to this year, here’s a few things that we have planned:

We’ll continue to be supporting tech startups with public relations services, including working with a few early stage startups that have plans to launch in 2017. We are currently helping to rally beta testers for some of our clients, develop social media presence and begin media relation’s activities. A few clients we work with are still in stealth mode, while they plan their strategy for public debut.

Here on this blog, we’ll be periodically featuring startups from around the world, with our ‘Startup Spotlight’ feature that has proven to be very popular. If you are a startup and would like to be featured, please contact us. We’ll also continue blogging here about happenings from our network, including conferences, events, beta test opportunities from our clients, client launches and more!

At the start of 2017, we are nearly at full capacity for new business, but would love to hear from you if you are interested in pursuing our services. We can always make room for more clients!

Also in 2017, Our Founder & Director Lisa Devaney will be hosting her DIY PR Workshops for Startups & Entrepreneurs for various organizations, including UCL. She’s also serving as a mentor and a non-executive board adviser to a few tech startups.

Look for us elsewhere online, for more current updates, of our Hai Media Group’s activities at:

Twitter

@HaiMediaGroup

Facebook

Facebook.com/haimediagroup

Instagram

@HaiMediaGroup

 

 

Our founder interviewed on the Entrepreneur Podcast Network

Our founder interviewed on the Entrepreneur Podcast Network

In an interview with Eric Dye, host of the Entrepreneur Podcast Network, of Enterprise Radio, our Founder and Director Lisa Devaney shared some tips about tech startup public relations.

In the interview, she talked about planning carefully before you start talking in public, among other great advice:

Don’t over promise…remember that Google sticks! Be really careful about what you are saying publically. It burns your credibility to not deliver what you are promising.

Really build your own visibility online before visiting the media with your story.

Be sure to speak in clear, jargon-free terms when describing your business.

You can listen to the full interview here:

http://epodcastnetwork.com/talking-tech-startup-pr-with-lisa-devaney-of-hai-media-group

EPN Logo

Our new website is live!

Our new website is live!

We are pleased to announce that the Hai Media Group website is now live with a fantastic new look and design! Hai Media Group Colour Logo

Made by Dave Hall, we are really excited to unveil this design today that captures the essence of the services we are offering.

With our new design, we have tried to encapsulate our three main areas of: Hai Media, Hai Social and Hai Beta – all geared to help early stage, disruptive, tech startups find their way in the world. A lot of our clients will tell you that we get up to a lot more than what our package says, often serving as advisors and connectors, who have proved very valuable for those we work with and support. We love these compliments! Keep them coming!

We also want to let you know that our popular blog will be continuing. Soon, we’ll return to providing our Startup Spotlight features, among other useful news and views that you can use. Ranked on Alexa.com, our website and blog have had more than 21 million views over our existence. How cool is that?

Dave Hall

Dave Hall

By the way, if you are looking for a new website, or website designer. We are happy to recommend Dave. Dave is a freelance web designer, residing online at I Can Make You Website. With a background including work in music industry PR and a number of his plays produced in professional theatres, he has specialised in creating sites for musicians and others in the entertainment industry. He is also the creator of Roktopus Themes, a nascent array of premium WordPress themes. He has a degree in Philosophy from Cambridge and lives in East London.

Thanks for the great work Dave!

If you are interested in starting something up with us, drop a line to our founder & director Lisa Devaney at: lisa@haimediagroup.com

 

DIY PR: Launching a literary genre from Taiwan

DIY PR: Launching a literary genre from Taiwan


As fans of all things DIY PR, when we came we came across an amazing DIY PR story from Taiwan, we decided to share it with you here.

We’ve gotten to know Dan Bloom who is an American climate activist and journalist living in Taiwan. He’s best known as being the inventor of a new literary genre called cli-fi, a kind of sub-genre of sci-fi that defines literature and film that includes climate change in the storyline.

Dan Bloom

Dan Bloom

The self-confessed “envisionary futurist” graduated from Tufts University in 1971, where he went on to serve as the acting editor of the non-profit Polar Cities Research Institute. He has no formal training in PR, nor does he claim to be any kind of PR genius, but somehow he is making the world pay attention to cli-fi.

Even though Dan has no computer in his home, he has managed to win headline’s in the world’s leading media outlets about cli-fi. A guest article he did was recently featured in the Washington Post. Cli-fi has also been featured in US Wired, NPR, The Guardian, The Huffington Post and many more outlets since Dan first coined the phrase cli-fi back in 2007. Just this week he was included in a story about cli-fi in The New York Times.

So how does he do it? Well, we caught up with Dan by email, where he was writing to us from a smoke-filled café in Taiwan. Here’s our conversation with him:

Firstly, for those who don’t know, what is cli-fi, and how did it come about?

DB: Cli-fi is a new literary genre term first of all, and secondly a new literary genre, too. So it is both a term and a genre. It came about after I spent many months trying to find a way to get past the daily political debates about climate change and global warming, all statistics and scientists and leftwing rightwing people screaming at each other. I thought that maybe a better way to convey the dangers future generations will face in terms of the coming Climapocalyopse — not now but in 500 years or so — would be to create a platform for writers and screenwriters to use for novels and movies. So I set it up.

You were featured in an article published in Washington Post, that’s a pretty big deal! How did that happen?

DB: I read that the Post had a new section online called PostEverything where writers could submit commentaries on just about anything, so I queried the editors there and they said I could send my piece in on spec. And they used it.

You’ve also secured coverage for cli-fi in Wired US, NPR, The Huffington Post and many other outlets. These are amazing wins for any PR professional, what are tips you can share with those doing their own PR?

DB: Just as in retail the key to success lies in three words “location, location, location” so too does PR have an important rule which is this: “never give up, never give up, never give up.” And don’t take no for an answer.

Every genius has a strategy, what’s yours?

DB: I am not a genius. I am not even a professional PR person. I practice what I call guerrilla PR, street PR, sidewalk PR, never give up PR. I also had Lady Luck in my corner. Without Lady Luck egging me on, we wouldn’t be talking here. I owe everything to three things on this cli-fi PR campaign: Lady Luck, friends in the right places and an Internet that connects us all. In the old world pre-internet, I would still be at the starting line. The Internet made this possible.

Can you tell us more about your DIY PR tactics and strategy and how you are making this all happen with no computer, and just working out of a smoke filled café in Taiwan?

DB: I don’t really have an office or a game plan. I just wake up every morning and start emailing anyone I think might be able to help cli-fi find the right media placement. And I get up the next day and repeat the process. Because this work is important to me and for future generations, I have been doing this PR work daily Monday to Sunday, without one day off in 8 years. No vacations or anything. I just feel strongly about the emergence of the cli-fi genre, and this is not “work“ for me. This daily crusade is my vacation. It is relaxing and rewarding beyond words or payment. I don’t get paid for this. That is another reason I have been successful. This has never been about me or fame or money. This is about the most crucial existential time period we humans have ever faced. I am just a foot soldier in a large army of climate fighters. I feel honored to be part of something much larger than myself, and much bigger than a mere brand or product placement campaign. This is the fight of our lives now, and for our descendants in the future, if there are to be any.

Aside from creating literary genres, what other jobs do you do?

DB: This is all I do now, 24/7/365. I wake up every morning energized and ready to go. I am never tired. I have not taken one day off in 8 years. There is nothing else I want to do.

Is there anything more you’d like to share with us about cli-fi, DIY PR, life in Taiwan, the future of our planet Earth, or anything else that readers of this piece might find of interest?

DB: Fighting climate change problems and global warming impact events is now the job of every human being on Earth. But I am not a preacher, and everyone has to find his or her own way to joining the fight, either in small ways or large ways. And the last thing I’d like to add is this: the word Earth should have a capital E every tine it appears in a British or American newspaper or website. Many news outlets still write it in lowercase as “earth” but it is our Earth and it is home planet and deserves a capital E, even in The Guardian and New York Times. I recently asked Diane Ackerman the nature writer in New York about this and she emailed me in reply: Yes, we should always capitalize Earth in our newspapers and magazines.”

Are you working on any new PR campaigns connected to your cli-fi work?

DB: Yes, I am currently setting up a YouTube campaign called “Tell Your Climate Fears at #CLIFI YouTube hashtag videos.” I am asking teens and college students and of course adults worldwide, both cli-fi writers and cli-fi readers and also just young people who are concerned about the climate issues we face to post a short 1 to 3 minute video with the #CLIFI hashtag in the title of the video and to post it on YouTube or send it to me for me to post on my channel ”MrDanBloom’‘..and to tell their personal feelings about the possible Climapocalypse we face in the future, not now, but in the coming next 30 generations or so. So this is a chance for young people to make their feelings and voices heard about climate issues even if they never heard of cli-fi before.

—-

Thanks Dan, and yes we love our Earth! And if you want to follow the conversation about cli-fi look for the hashtag #clifi.

By: Miamii Mansour and Lisa Devaney

We are looking for a Summer 2014 intern!

We are looking for a Summer 2014 intern!

We are looking for an intern to work alongside Hai Media Group’s founder and Director Lisa Devaney this summer.

Hai Media Group

Hai Media GroupDevaney this summer.

Our intern will get stuck in with the world of PR for tech startups in London’s Tech City. With Devaney’s tutoring, our intern will gain insight to setting up and running campaigns, using social media for B2B, conducting media relations, and more.

Let Summer 2014 ROCK for your career and get in touch. Previous interns have gone on to secure excellent positions in the field of public relations and social media.

Please send a CV, or link to your video CV to: lisa@haimediagroup.com

What are we looking for?

INTEREST

  • Interest in public relations and social media. Desire to pursue a career in this field.
  •  Interest in creative agency work where you will need to juggle a variety of clients and projects.
  •  Interest in the tech startup industry of London’s Tech City.

 EXPERIENCE

  • You have basic knowledge and are using social and online media appropriately, including Twitter, Instagram, Facebook, LinkedIn, Pinterest, Vine, YouTube, Quora, Tumblr…and more!
  •  You know how to blog, and how to use WordPress.
  •  You have a good sense of the media landscape for technology outlets and you know the top trends happening in technology.
  •  You will have interest in books, ebooks and the process of self-publishing.

REQUIREMENTS

  • This is a part-time/flex role looking for you to work remotely from 1-3 hours each weekday.
  • You will need access to your own laptop and phone.
  •  There will be occasional networking events to attend in London.

This internship will be very hands-on and you will not just be answering phones or making coffee. You will leave this internship with the experience and references you need to seek out a fulltime role.

 

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