DIY PR at UCL Innovation & Enterprise

DIY PR at UCL Innovation & Enterprise

Our Founder & Director Lisa Devaney will be back, for a second year, presenting to startups and entrepreneurs at UCL on Thursday, 2nd March, this week, with her DIY PR workshop.UCL Innovation & Enterprise

About 30 attendants will participate in the workshop sponsored by UCL, where they will get insight on how to earn press coverage, and build social media presence, for their startup.

In the three-hour session, Devaney will cover:

  • Developing communications strategy for your startup that will win headlines
  • The tools of PR (email pitches, press releases, press lists, and more)
  • Social media for startups and entrepreneurs

An honour to be part of the UCL offerings, this workshop is included with the UCL Innovation and Enterprise department. which launched last year. As part of UCL’s mission to support students pursuing entrepreneurial paths, they have seen more than 200 startups launch from the programme, including RecommendMe.

Here’s more information about UCL Innovation and Enterprise:

Our aim is to inspire a spirit of enterprise across UCL: to ensure that the economic and societal benefits of our research are fully realised. To achieve this, UCL Innovation and Enterprise brings together academics, the business community and other potential beneficiaries of our research in order to maximize its potential for commercialisation and ‘real world’ use. The goal is to secure our institution’s long-term place as a global leader in enterprise and innovation.

See more about the session here.

Startup Spotlight: Muzivo

Startup Spotlight: Muzivo

Muzivo MUZIVOis a powerful new music social-network that puts you in touch with music apps you may have not heard of.

In essence, it’s like a music app directory allowing you to discover music apps that exist to play music of a specific genre.

Once you create an account, Muzivo enables you to build personalised news and events feeds, stream music, create playlists and save your favourites.

What’s more, this app lets you to create your own app, customizing it to suit your taste.

When it’s ready, you can start sharing whatever you want on it. Yes, that’s right – you’ll be able to upload your music, photos, videos, bio, shows or even access your Facebook and Twitter feeds.

 

By: Miamii Mansour

DIY PR for startups at Digital Shoreditch 2015

DIY PR for startups at Digital Shoreditch 2015

The Hai Media Group team will be presenting our DIY PR workshop for startups at Digital Shoreditch 2015 on Tuesday, May 12th. And there will be hats!

Digital Shoreditch 2015

Digital Shoreditch 2015

Come along on May 12th and find out top tips on how you can get the word out about your startup to media and influencers, by doing-it-yourself. Our 40-minute workshop will teach you the basics and insider knowledge for writing headline-winning press releases, and using social media to drive attention.

Does this stuff work? CEO of Karisma Kidz Erika Broadnock took our DIY PR course at The Mobile Academy two years ago, and went on to DIY her own PR efforts. She’s now a regular guest with Sky News and is featured often in magazines and newspapers.

Can’t make Digital Shoreditch? We’ll be presenting our DIY PR workshop again this summer, and again in the autumn. Get in touch for more details to lisa@haimediagroup.com

Startup Spotlight: GoodBarber

Startup Spotlight: GoodBarber

We caught up with the team of GoodBarber, a DIY iPhone and Android mobile app startup based in Corsica, ahead of Mobile World Congress 2015, to find out more about what the company is all about. Being a fans of all things DIY for self-starters, public realtions and statups, we thought you may also want to find out more about GoodBarber and what they offer. See our Q& A conversation below.

Going to Mobile World Congress? Find GoodBarber at:

Hall 8.1 (App Planet) D41 French Pavillion, Station 10

Q: Please tell us a little background about GoodBarber and why you started the company?

A: Our CEO Dominique Siacci went directly from being a student to being an entrepreneur in Corsica, France.

GoodBarber CEO Dominique Siacci

GoodBarber CEO Dominique Siacci

He created DuoApps in 2009 (the mother company of GoodBarber), which was right around the same time that the App Store was opening to developers, and started out working with bespoke apps (custom made apps) for iOS. He quickly realized that being a business in Corsica required a much more scalable model, which brought him to the idea of transitioning to a DIY solution—a more feasible option.

The pivot proved to be very successful, and through continuous updates and improvements based on evolving user needs, GoodBarber has developed into a dynamic company that works with users all over the world to transform their projects into beautiful apps.

Q: Why DIY?

A: The business really made a big switch from service based (developing custom apps for individuals) to a product (creating one tool that allows users to ultimately create the project themselves). DIY projects are great because they allow the user to create exactly what they are envisioning, but often times they are accompanied by the need for a very specific set of skills, and this combination was something that was lacking in the app marketplace. Several years ago, the transition from paying for website development to creating one’s own website through WordPress was seen; Dominique had a feeling that this concept would be the future in the app industry as well, thus taking the risk and diving into the DIY revolution.

Dominique created a system where the user does not need to have any type of knowledge related to creating apps—GoodBarber does the dirty work, providing the interface that is the intermediary between the complex coding and the creative user, leaving them with the fun and easy part.

The DIY aspect includes choosing the design of the app, the content, and the functionality based on the project, etc., but does not require any coding expertise, thus making the DIY app concept completely attainable.

Q: How much can someone save if they DIY their own app?

A: Having an app created by a developer ranges greatly based on its functions, but the cost of developing an native app can range anywhere from $5,000-$50,000, just for one app for one device!

When an app is created native, every part of it is created and coded to work perfectly with the device it’s displayed on, thus requiring a lot of time and money. Native apps are the kind of app created with GoodBarber, but we take the work out of this extensive process and leave the user with the fun part, saving them money as well as a big headache! The user also does not have to worry about creating a separate app for each type of device (iPhone, Android, tablet, etc.), they can make their app one time and GoodBarber makes it compatible and native for each device.

Q: GoodBarber offers anyone the chance to make an app in 7 steps, what is the process like and how long does it take to DIY an app?

A: In a nutshell, the process goes from choosing an overall theme and navigation mode for the app, adding the desired content, designing the individual sections of content, selecting splashscreens and icons, and finally testing the app and submitting it to the stores.

Each project is different, and how long it takes to complete a project depends on how deep into the platform the user chooses to go, but on average a beautiful app can usually be created in a matter of only a few hours. After this, it takes a few days for the app to be published on the stores, but in general it is a very quick process.

Q: What are the biggest challenges you have faced in starting GoodBarber?

A: Every time we add a new feature to the platform, we must think of it in terms of both generic and customized at the same time. The feature must be made in a broad enough way that it to be easily used by everyone, but also must be flexible enough to adapt to any idea. The challenge is to have a one size fits all products that can create very different, specific results.

Also, growing internationally has been a challenge, especially since the company does not have the advantage of being based in a large city conducive to startups. We realized early on that even if we were not located in a very internationally diverse city, it would be necessary to have an internationally diverse team in order to properly assist all of our future clients. Luckily, with the combination of great marketing and a competitive product, we have managed to thrive and now work with individuals and companies all over the world.

Q: Who is using GoodBarber?

A: GoodBarber users can be anyone from small business owners to a church youth group to professional app developers. The important thing is that anyone can use the product, regardless of their skill level. A lot of businesses use GoodBarber as an easy, cost-efficient way to market and enhance their companies, while professional developers use the platform for developing multiple apps for clients. In the case of the latter, more advanced individuals have the option to access deeper customization settings and put their coding knowledge to use.

If you would like to find out more about some specific GoodBarber apps, you could take a look through some of the apps we have showcased which also include customer reviews about GoodBarber here.

Q: Do you help guide a customer through the DIY process? And how?

A: Absolutely. Just because it is a DIY platform does not mean our users are completely on their own! As soon as a user signs up for a free trial, they are offered the opportunity for a one-on-one Skype session where we offer advice on their project and answer any initial questions they may have. As they continue to build their app and throughout the lifetime of the app, we have a support team available to answer all questions (in several languages), as well as a consistently updated blog with helpful articles, video tutorials, and news related to the industry.

Q: In a very crowded marketplace of apps, is it worth it to build one, and why?

A: It’s true that the app marketplace is very crowded, but at this point in time, if your business strategy does not include a mobile aspect, you are very far behind. There are many components to the term “mobile” (hybrid apps, native apps, mobile sites, etc.) and each one of them addresses a different target and need. Native apps provide a very high level of user experience, resulting in an unmatched technique for engaging and retaining users, making building an app an absolutely worthwhile project.

Q: What’s your long term plan?

A: We like to set our sights high—the goal is to become one of the top three app builders out there, and in order to do so we plan to adapt the business to the technology that we believe will be a very large part of the future: connected devices.

Connected devices are going to be huge, and the way in which they will be managed will be by people, through their phones. If GoodBarber apps can play a role in managing connected devices, this will be huge for our future growth.

Q: Tell us about being a startup in Corsica.

A: Corsica is an amazing place to live, but can be a challenging environment to thrive in as a startup. As many startups tend to be based in more metropolitan areas, we have to deal with limitations regarding hiring processes, networking, and gaining exposure. It requires some hard work, but it is all worth it in the long run.

Creative agenices join to help Tech City combat area’s skills shortage #GrowTechCity

Creative agenices join to help Tech City combat area’s skills shortage #GrowTechCity

When Hai Media Group first heard about the Connecting Tech City project, to unlock the talent of youth in the area and help connect young people with learning programmes and jobs within the growing tech sector’s businesses, we applauded. Now, we’ve gotten on board to help in making this fantastic project take off here!

We think this effort ticks all the right boxes for helping East London thrive by:

  • Opening up opportunities for hundreds of young people to learn, and work, in Tech City
  • Giving employers better access to a pool of talent that is much needed to grow tech businesses and reduce the skills shortage
  • Connecting employers and educators with young people, parents and teachers through an online platform

Please read more about Connecting Tech City below in the press release. If you are a member of the media, or just interested in hearing more about the project and coming along to one of the exciting events planned – please get in touch: lisa@haimediagroup.com

#GrowTechCity

FOR IMMEDIATE RELEASE

Tech City Creative Agencies Join to Combat Area’s Skills Shortage

Connecting Tech City, a collaboration across the tech industry in East London,appoints Pleo, Rosie Lee and Hai Media Group to build a new digital platform to tackle the skills shortage

London, 29th October 2014 –  Responding to the widely recognised challenge among Tech City startups that there is a talent shortage holding back business growth, today Connecting Tech City announce the appointment of three leading creative tech agencies (Pleo, Rosie Lee, Hai Media Group) to develop an online platform to tackle the problem. The platform, to be revealed in the Spring of next year, will connect young people, parents, and teachers to local opportunities to learn digital skills and engage with employers.

The skills gap, London tech firms report, is most keenly felt in East London’s Tech City area, where there is the largest concentration of tech businesses in Europe. Over the last year, tech firms have come together to address the problem, through the Connecting Tech City collaboration, brokered by Centre for London.

“Many of the best Digital Learning Programmes in the UK have grown out of the East London tech cluster,” said Jess Tyrrell, Director of the Connecting Tech City programme. “But it is difficult to access these programmes unless you know where to look. We need information to be much more accessible and we need local young people to feel that these opportunities are for them.”

The platform, which is backed by many of the leading firms in Tech City, will radically scale up the number of young people accessing cutting edge digital learning.

The platform itself will be designed and developed by Pleo, a leading digital design agency producing cutting edge products that create and shape human behaviour. Creative agency Rosie Lee are developing the brand and visual identity to reach and inspire young people. Hai Media Group are providing public relations and social media support. The agencies are supporting the project with a mixture of paid and pro bono support.

“This is a really exciting opportunity to level the playing field for young people who want to get into digital” says Nic Mahlunge, junior designer at Pleo. “It has to be relevant to young people like me, who are using the best of interactive and social media tools. We’re very excited to be involved.”

“Young people from each of the agencies will play a big part in the design”, says Asma Nahar, 28, who is working as Community Manager for the project. “I’ll be working alongside  Sami Janjer, Account Manager at Rosie Lee and social media lead Miamii Mansour from Hai Media Group, both 23. All of us are young people who know what it is like breaking into the digital industry, and therefore closer to the experience of our users.”

The platform officially launches in March 2015.

-ends-

MEDIA CONTACTS

Hai Media Group:

Lisa Devaney, lisa@haimediagroup.com | 07711 238173

Connecting Tech City:

Jess Tyrrell, jess.tyrrell@centreforlondon.org | 07779 348180

Rosie Lee:

Russell Clayton, russell@rosielees.co.uk | 020 7613 3752

NOTES FOR EDITORS

      1. About Connecting Tech City:

The Connecting Tech City initiative, launched in May 2014, aims to bring the Tech City community together in a new drive to help ensure London’s young people – especially those in East London, some of the Capital’s poorest – can benefit from all the opportunities that Tech City has to offer, and that Tech City benefits from a skilled local workforce. The Connecting Tech City project is being coordinated by the Centre for London, a politically independent think tank and registered charity which aims to help London build on its great strengths and meet its great challenges.

Visit: www.centreforlondon.org/connecting-tech-city

Follow @centreforlondon

2. About Pleo:

Pleo is a consultation, strategy and design studio for mobile and innovation projects. We are deeply collaborative and insight driven in everything we do and focus our energy on projects that deliver genuine impact.

Visit: www.pleo.co

3. About Rosie Lee:

Rosie Lee is a hybrid media agency. With expertise in branding, digital, retail design and advertising, Rosie Lee bring a strong creative lead and best in class project management to collaborative projects.

Visit: rosieless.co.uk, instagram.com/rosie.lees

Follow: @Rosie_Lees

4. About Hai Media Group:

We are a public relations consultancy serving tech startups.

Visit: www.haimediagroup.com

Follow @HaiMediaGroup

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