Pre-Brexit Mood: What one London tech startup is feeling

Pre-Brexit Mood: What one London tech startup is feeling

(This blog post is by Lisa Devaney, the Founder and Director of the Hai Media Group)

Over the last few years, I’ve had the pleasure of helping to mentor Valentine from SSSHAKE, an early-stage London tech startup, right from when the seed of the idea was taking root.

When I first met Valentine Del del Giudice, she immediately demonstrated more than a starry-eyed view of launching her start-up. She showed a well-thought out business plan, credible research into her marketplace and an enthusiastic drive that we knew would not quit – no matter what!

Well, that “no matter what” moment seems to have transpired when on 23rd June 2016, the vote for the UK to leave the European Union took place. At this point, Valentine was not even out the start gate yet with her SSSHAKE!

What’s the startup idea?

Her idea, like most of the best, is simple – there’s an app which connects you to new, unexpected matches when you shake your smartphone, Additionally, SSSHAKE hosts events and collaboration tools to offer London creatives the chance to form a solid creative network to connect and potentially collaborate with others to launch new projects. In a big city like London, Valentine’s channel literally shakes up how creative people could find and work together – no matter where they come from.

Valentine, an EU citizen from Paris, woke up on the that morning and experienced a big shock. She says she felt very sad, angry and that it seemed like everything she had valued about the UK – its welcoming, multicultural attitude – had vanished. Would she have to leave? Would she have to lose members of her team as they lost the right to work in the UK?

Moving forward

That was more than a year ago, but, like her app, she shook off the fear of uncertainty, and decided to remain focused on launching SSSHAKE in the spring of 2017, and not let Brexit blues interfere with her ambition to make her startup succeed.

This included running a successful crowdfunding campaign for SSSHAKE, and smashing it above her 5K target goal – she secured more than £6K. The app also secured some press at launch time. Go Valentine!

The mood these days

SSSHAKE Founder Valentine del Giudice

SSSHAKE Founder Valentine del Giudice

This week, I caught up with Valentine to find out what her mood is now in these pre-Brexit times, and how it feels to be a tech startup in “pre-Brexit” Britain, with herself an EU citizen at the helm.

SSSHAKE is proving popular, attracting a few hundred attendants at every event she runs and significant downloads from the Apple App Store, even in these still very early days. Having started the idea for her business while she was still attending university at the London College of Communication, this is her first big pursuit out of school days, and she’s smartly been cultivating support and mentoring from various advisors.

Shock from that first Brexit referendum results morning has eased for Valentine. While there may be big changes, she is ready, and up for anything that comes next, even if it means relocating SSSHAKE headquarters to a different city.

“We are not afraid of change and relocation,” she says.  She’s just returned from a business trip to Paris, which is ramping up and courting tech startups to make their homes in the city,

Hotspots like Lisbon and Berlin are doing the same.

“As a tech business, we can be anywhere.”

If London doesn’t change

Right now, she explained, London is still still proving to be welcoming and an easy place to connect and grow the SSSHAKE network and business model. Filled with an international community, the city remains a gateway to the world.

Valentine’s mood is that she’ll keep her startup here for at least a few years, or more if that allows, while keeping an eye to the news and what might be in-store for her both personally and professionally as Brexit shakes out.

No matter where she lands, the future feels very promising, she happily reports.

Are you a tech startup in the UK? What mood are you in right now? I’d love to hear your story for my Hai Media Group’s blog. Email: lisa@haimediagroup.com

NOTE: Inspiration to share this story, and help with editing the blog post, came from Keren Lerner, the Founder and head of Top Left Design.

SSSHAKE visual landscape

SSSHAKE Logo

 

DIY PR at UCL Innovation & Enterprise

DIY PR at UCL Innovation & Enterprise

Our Founder & Director Lisa Devaney will be back, for a second year, presenting to startups and entrepreneurs at UCL on Thursday, 2nd March, this week, with her DIY PR workshop.UCL Innovation & Enterprise

About 30 attendants will participate in the workshop sponsored by UCL, where they will get insight on how to earn press coverage, and build social media presence, for their startup.

In the three-hour session, Devaney will cover:

  • Developing communications strategy for your startup that will win headlines
  • The tools of PR (email pitches, press releases, press lists, and more)
  • Social media for startups and entrepreneurs

An honour to be part of the UCL offerings, this workshop is included with the UCL Innovation and Enterprise department. which launched last year. As part of UCL’s mission to support students pursuing entrepreneurial paths, they have seen more than 200 startups launch from the programme, including RecommendMe.

Here’s more information about UCL Innovation and Enterprise:

Our aim is to inspire a spirit of enterprise across UCL: to ensure that the economic and societal benefits of our research are fully realised. To achieve this, UCL Innovation and Enterprise brings together academics, the business community and other potential beneficiaries of our research in order to maximize its potential for commercialisation and ‘real world’ use. The goal is to secure our institution’s long-term place as a global leader in enterprise and innovation.

See more about the session here.

Startup Spotlight: Muzivo

Startup Spotlight: Muzivo

Muzivo MUZIVOis a powerful new music social-network that puts you in touch with music apps you may have not heard of.

In essence, it’s like a music app directory allowing you to discover music apps that exist to play music of a specific genre.

Once you create an account, Muzivo enables you to build personalised news and events feeds, stream music, create playlists and save your favourites.

What’s more, this app lets you to create your own app, customizing it to suit your taste.

When it’s ready, you can start sharing whatever you want on it. Yes, that’s right – you’ll be able to upload your music, photos, videos, bio, shows or even access your Facebook and Twitter feeds.

 

By: Miamii Mansour

DIY PR for startups at Digital Shoreditch 2015

DIY PR for startups at Digital Shoreditch 2015

The Hai Media Group team will be presenting our DIY PR workshop for startups at Digital Shoreditch 2015 on Tuesday, May 12th. And there will be hats!

Digital Shoreditch 2015

Digital Shoreditch 2015

Come along on May 12th and find out top tips on how you can get the word out about your startup to media and influencers, by doing-it-yourself. Our 40-minute workshop will teach you the basics and insider knowledge for writing headline-winning press releases, and using social media to drive attention.

Does this stuff work? CEO of Karisma Kidz Erika Broadnock took our DIY PR course at The Mobile Academy two years ago, and went on to DIY her own PR efforts. She’s now a regular guest with Sky News and is featured often in magazines and newspapers.

Can’t make Digital Shoreditch? We’ll be presenting our DIY PR workshop again this summer, and again in the autumn. Get in touch for more details to lisa@haimediagroup.com

Startup Spotlight: GoodBarber

Startup Spotlight: GoodBarber

We caught up with the team of GoodBarber, a DIY iPhone and Android mobile app startup based in Corsica, ahead of Mobile World Congress 2015, to find out more about what the company is all about. Being a fans of all things DIY for self-starters, public realtions and statups, we thought you may also want to find out more about GoodBarber and what they offer. See our Q& A conversation below.

Going to Mobile World Congress? Find GoodBarber at:

Hall 8.1 (App Planet) D41 French Pavillion, Station 10

Q: Please tell us a little background about GoodBarber and why you started the company?

A: Our CEO Dominique Siacci went directly from being a student to being an entrepreneur in Corsica, France.

GoodBarber CEO Dominique Siacci

GoodBarber CEO Dominique Siacci

He created DuoApps in 2009 (the mother company of GoodBarber), which was right around the same time that the App Store was opening to developers, and started out working with bespoke apps (custom made apps) for iOS. He quickly realized that being a business in Corsica required a much more scalable model, which brought him to the idea of transitioning to a DIY solution—a more feasible option.

The pivot proved to be very successful, and through continuous updates and improvements based on evolving user needs, GoodBarber has developed into a dynamic company that works with users all over the world to transform their projects into beautiful apps.

Q: Why DIY?

A: The business really made a big switch from service based (developing custom apps for individuals) to a product (creating one tool that allows users to ultimately create the project themselves). DIY projects are great because they allow the user to create exactly what they are envisioning, but often times they are accompanied by the need for a very specific set of skills, and this combination was something that was lacking in the app marketplace. Several years ago, the transition from paying for website development to creating one’s own website through WordPress was seen; Dominique had a feeling that this concept would be the future in the app industry as well, thus taking the risk and diving into the DIY revolution.

Dominique created a system where the user does not need to have any type of knowledge related to creating apps—GoodBarber does the dirty work, providing the interface that is the intermediary between the complex coding and the creative user, leaving them with the fun and easy part.

The DIY aspect includes choosing the design of the app, the content, and the functionality based on the project, etc., but does not require any coding expertise, thus making the DIY app concept completely attainable.

Q: How much can someone save if they DIY their own app?

A: Having an app created by a developer ranges greatly based on its functions, but the cost of developing an native app can range anywhere from $5,000-$50,000, just for one app for one device!

When an app is created native, every part of it is created and coded to work perfectly with the device it’s displayed on, thus requiring a lot of time and money. Native apps are the kind of app created with GoodBarber, but we take the work out of this extensive process and leave the user with the fun part, saving them money as well as a big headache! The user also does not have to worry about creating a separate app for each type of device (iPhone, Android, tablet, etc.), they can make their app one time and GoodBarber makes it compatible and native for each device.

Q: GoodBarber offers anyone the chance to make an app in 7 steps, what is the process like and how long does it take to DIY an app?

A: In a nutshell, the process goes from choosing an overall theme and navigation mode for the app, adding the desired content, designing the individual sections of content, selecting splashscreens and icons, and finally testing the app and submitting it to the stores.

Each project is different, and how long it takes to complete a project depends on how deep into the platform the user chooses to go, but on average a beautiful app can usually be created in a matter of only a few hours. After this, it takes a few days for the app to be published on the stores, but in general it is a very quick process.

Q: What are the biggest challenges you have faced in starting GoodBarber?

A: Every time we add a new feature to the platform, we must think of it in terms of both generic and customized at the same time. The feature must be made in a broad enough way that it to be easily used by everyone, but also must be flexible enough to adapt to any idea. The challenge is to have a one size fits all products that can create very different, specific results.

Also, growing internationally has been a challenge, especially since the company does not have the advantage of being based in a large city conducive to startups. We realized early on that even if we were not located in a very internationally diverse city, it would be necessary to have an internationally diverse team in order to properly assist all of our future clients. Luckily, with the combination of great marketing and a competitive product, we have managed to thrive and now work with individuals and companies all over the world.

Q: Who is using GoodBarber?

A: GoodBarber users can be anyone from small business owners to a church youth group to professional app developers. The important thing is that anyone can use the product, regardless of their skill level. A lot of businesses use GoodBarber as an easy, cost-efficient way to market and enhance their companies, while professional developers use the platform for developing multiple apps for clients. In the case of the latter, more advanced individuals have the option to access deeper customization settings and put their coding knowledge to use.

If you would like to find out more about some specific GoodBarber apps, you could take a look through some of the apps we have showcased which also include customer reviews about GoodBarber here.

Q: Do you help guide a customer through the DIY process? And how?

A: Absolutely. Just because it is a DIY platform does not mean our users are completely on their own! As soon as a user signs up for a free trial, they are offered the opportunity for a one-on-one Skype session where we offer advice on their project and answer any initial questions they may have. As they continue to build their app and throughout the lifetime of the app, we have a support team available to answer all questions (in several languages), as well as a consistently updated blog with helpful articles, video tutorials, and news related to the industry.

Q: In a very crowded marketplace of apps, is it worth it to build one, and why?

A: It’s true that the app marketplace is very crowded, but at this point in time, if your business strategy does not include a mobile aspect, you are very far behind. There are many components to the term “mobile” (hybrid apps, native apps, mobile sites, etc.) and each one of them addresses a different target and need. Native apps provide a very high level of user experience, resulting in an unmatched technique for engaging and retaining users, making building an app an absolutely worthwhile project.

Q: What’s your long term plan?

A: We like to set our sights high—the goal is to become one of the top three app builders out there, and in order to do so we plan to adapt the business to the technology that we believe will be a very large part of the future: connected devices.

Connected devices are going to be huge, and the way in which they will be managed will be by people, through their phones. If GoodBarber apps can play a role in managing connected devices, this will be huge for our future growth.

Q: Tell us about being a startup in Corsica.

A: Corsica is an amazing place to live, but can be a challenging environment to thrive in as a startup. As many startups tend to be based in more metropolitan areas, we have to deal with limitations regarding hiring processes, networking, and gaining exposure. It requires some hard work, but it is all worth it in the long run.

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