Our Founder and Director of Hai Media Group, Lisa Devaney, will be back at TechHub this week on Thursday, 30 November, to counsel and mentor tech startups with public relations and social media strategy, and tactics. She’s been a guest mentor for TechHub for a few years now, and is pleased to be welcomed back.
TechHub is the global community for tech entrepreneurs and startups. They support the growth of over 750 companies across the world, whether they’re founders getting started, or fast-scaling 50 to 100-person teams.
Devaney’s mentoring sessions this week will be one-on-one and open only to members of TechHub. Topics of building a communication’s strategy across media and social media platforms, executing and establishing thought leadership in a sector, and how to use social media to build a brand and engage with valuable audiences online, will all be covered, among other discussion.
With more than two decades of communications experience, Devaney has helped dozens of tech startups navigate the often confusing, and complicated, world of the modern media landscape. Some tech startups she has worked with have gone on to experience great success, winning awards, securing customers, and even selling on to larger companies for significant figures.
If you are interested in a free, one hour counsel session – Devaney is happy to provide this service. Just get in touch to: [email protected]
In an interview with Eric Dye, host of the Entrepreneur Podcast Network, of Enterprise Radio, our Founder and Director Lisa Devaney shared some tips about tech startup public relations.
In the interview, she talked about planning carefully before you start talking in public, among other great advice:
Don’t over promise…remember that Google sticks! Be really careful about what you are saying publically. It burns your credibility to not deliver what you are promising.
Really build your own visibility online before visiting the media with your story.
Be sure to speak in clear, jargon-free terms when describing your business.
You can listen to the full interview here:
Hai Media Group’s Director Lisa Devaney is now a trainer with Pinnacle PR, the world’s largest specialised international public relations training company, offering introductory and advanced seminars in public affairs, media relations, crisis communications, event organisation and more.
Devaney is offering full and half day seminars for PR 2.0 training, helping participants from Europe, the Middle East and Africa, understand how to approach and use the Web for public relations campaigns. Her course is influenced by the teachings of Brian Solis, Beth Harte and other leading PR 2.0 professionals. The course looks at the pros and cons of online communications and provides strategic insight for “future-proofing” business communications. The course also provides instruction on using online tools, finding resources, as well as basic skills training for using social media sites such as Twitter, Facebook and Linkedin for business.
As millions of people increasingly use the Internet to communicate, businesses are looking to craft appropriate ways of connecting with key stakeholder audiences online, and looking to experienced online communicators to avoid pitfalls. As of summer 2009, more than 250 million people are members of Facebook, and more than 33 million are using Twitter, two of the most popular social networking sites. Devaney shares case studies with course participants, taking a look at some of the blunders, as well as the successes, companies are currently having online.
Pinnacle PR has attractive training facilities in London, Brussels, Dubai and Bahrain, and each location is fully equipped for presentations, and media relations on-camera training. Seminars are kept to a limited size to create an engaged learning environment, with participants asking questions throughout the courses. The seminars include hands-on workshop sessions that put new skills into action, and best prepare participants for real world public relations issues. All of Pinnacle PR’s trainers are senior public relations professionals, who have real world working experience, and continue to work in the industry.
Contact Pinnacle PR, to book a training seminar.
This month Hai Media Group (HMG) heads to Manchester, along with other digital media creative entrepreneurs from throughout the UK, for the conference bTWEEN08, where our agency is a finalist in the Branding Talent competition.
VOTE! For Us!
Check out our Rare Fruits entry here:
How do you vote? Please sign up to the bTWEEN08 online community, a helpful resource for digital entrepreneurs, and clicking AWESOME for our entry!
HMG has teamed up with media partner Isabella Hu, of Ecolocate, a design consultancy, to develop the seed idea for an integrated promotional campaign to support Littlewoods, a popular online shopping site for fashion and housewares. We’ve presented the judges with our Rare Fruits concept, that invites customers to pick rare fashion fruits of popular brands from the branches of trees growing on islands. The virtual world concept wraps around what we’ve already been told about Littlewoods new branding initiatives to build excitement with a television commercial involving a desert island, scheduled to be aired in the 2008 holiday season.
Among our mentors for this experience will be 4talent (an innovation arm of the broadcaster Channel 4), Aegis Media, Just-b (the hosts of bTWEEN08) and Littlewoods.
We join other finalists to develop our seed ideas into a full proposal for the client, during a conference workshop, and find out Friday, 20th June 2008, if our Rare Fruits campaign is a winner. We are thrilled to be joining our digital creative peers for bTWEEN08, and hope we have a good chance at winning the cash prize of £5K.
Find out more about our thinking behind Rare Fruits over at Hai Media Group Director Lisa Devaney’s blog.