DIY PR at UCL Innovation & Enterprise

DIY PR at UCL Innovation & Enterprise

Our Founder & Director Lisa Devaney will be back, for a second year, presenting to startups and entrepreneurs at UCL on Thursday, 2nd March, this week, with her DIY PR workshop.UCL Innovation & Enterprise

About 30 attendants will participate in the workshop sponsored by UCL, where they will get insight on how to earn press coverage, and build social media presence, for their startup.

In the three-hour session, Devaney will cover:

  • Developing communications strategy for your startup that will win headlines
  • The tools of PR (email pitches, press releases, press lists, and more)
  • Social media for startups and entrepreneurs

An honour to be part of the UCL offerings, this workshop is included with the UCL Innovation and Enterprise department. which launched last year. As part of UCL’s mission to support students pursuing entrepreneurial paths, they have seen more than 200 startups launch from the programme, including RecommendMe.

Here’s more information about UCL Innovation and Enterprise:

Our aim is to inspire a spirit of enterprise across UCL: to ensure that the economic and societal benefits of our research are fully realised. To achieve this, UCL Innovation and Enterprise brings together academics, the business community and other potential beneficiaries of our research in order to maximize its potential for commercialisation and ‘real world’ use. The goal is to secure our institution’s long-term place as a global leader in enterprise and innovation.

See more about the session here.

Upcoming: New You, New Business

Upcoming: New You, New Business

Looking to the new year, it may feel exciting, but also a little bit daunting. Challenges will roll, but how can you cope with unexpected events? Getting balance between business and career is one way to tackle this 2017. Stepping in to help is an upcoming Women in Food event ‘New You, New Business’ – hosted by the Female Foodpreneur Collective, happening on Thursday, January 26th in London.

In this evening gathering, a panel of inspiring speakers from various businesses will be tackling the topic of “A healthier you = A healthier Business and Career” to help you plan ahead, with health in mind, for the new year.

Hosted by Ashanti Bentil-Dhue , this event will include the following panel members:

Maggie Richards, meditation expert and certified Somatic Experiencing therapist will share how women from all walks of life can harmonise mind, body and spirit to transform life’s traumas and trials into triumphs. Her book, A Guide to Being a Better Being, is out now on Amazon.

A guest trainer from Today Fit will share how you can make your physical health a priority when building a business and career. Today Fit brings, personal training and customised fitness programmes, to anyone of any age, through online video coaching and nutritional advice. Aiming to break down expensive barriers to getting fit they help people get personalized workouts and nutritional advice, replicating the experience of 1-2-1 time with a personal trainer.

Fig & Bloom – London-based nutrition and food consultancy focused on improving health and wellbeing for the long-term. Stephanie Ridley, registered nutritional therapist, and Dorothy Barrick, holistic chef and recipe developer, combine evidence-based nutrition and culinary creativity to create fabulous tasting food; helping clients to nourish themselves easily, effectively and deliciously. Ex-food buyer and management consultant Caroline Flower co-owns and manages the business.

Pep & Lekker will be serving their gluten free ‘Gleaming Gold’ sweet potato and butternut squash soup on the evening. A great example of women in food rocking it, co-founder Susan Gafsen spent over 25 years working in leading City law firms first as a corporate lawyer before becoming a foodpreneur! Pep & Lekker believe we can support healthy clean eating with an active lifestyle.

Komal George is a pharmacist turned spice enthusiast who founded Amala Pure Health which celebrates the health benefits of turmeric. She’ll be serving her dairy free Turmeric Honey Hot Chocolates on the night.

Book your ticket here.

Coming Up: The Games Europe Plays

Coming Up: The Games Europe Plays

‘The Games Europe Plays’ invites kids and adults for inter-generational learning and fun with the most exciting digital games at the Finnish Institute in London.

The Finnish Institute in London and EUNIC London are proud to host The Games Europe Plays, an interactive games exhibition from 2-10 April, as part of the London Games Festival Fringe Programme. The Exhibition showcases the most exciting independent European digital games for young people (4+) and families in the heart of London in King’s Cross.

The exhibition is the first in a series of three shows initiated by EUNIC London and curated by body technologist and digital

Ghislaine Boddington

Ghislaine Boddington

expert Ghislaine Boddington. They will bring to the UK the best independent and innovative games made in Europe with a strong emphasis on design, virtual interactivity and physical engagement.

The exhibition at the Finnish Institute in London features children’s games by Gigglebug (Finland), Toca Boca (Sweden), Tine Bech (Denmark/UK), Peter Lu & Lea Schönfelder (Germany) and Amanita (Czech Republic) all looking at learning through play, multi-identity, representation and future skills for young people.

“Gaming today has gone digital and is evolving into some wonderful new forms, enabling us to envision future scenarios in which gaming experiences are at the centre of work and play. New formats use the whole of our bodies into the game, both through physical interactions and through exploring digital representations of ourselves. The exhibition allows us to explore a European perspective on the evolution of games for the future,” said Ghislaine Boddington.

The Games Europe Plays

Finnish Institute, London, Unit 1, 3 York Way, London, N1C 4AE

http://www.finnish-institute.org.uk

The exhibition is open to the public from 2-10 April 2016: Monday, Wednesday – Friday from 12 AM – 6 PM and Tuesday from 12 AM – 8 PM. It is open Saturday and Sunday from 11 AM – 5 PM.

*For everyone from 4 years old.

Use the hashtag #GamesEU to connect on Twitter

PRESS VIEW

Friday, 1 April at 11 AM. RSVP to animaya.grant@finnish-institute.org.uk

Opening

Friday, 1 April from 6:30 PM. Families welcome! RSVP to animaya.grant@finnish-institute.org.uk

Panel Debate

Participate on Thursday, 7 April at 6 PM for Game Play Europe – a conversation on making and playing today and in the future, moderated by curator Ghislaine Boddington. Panellists include journalist and TV presenter Kate Russell (UK), play artist Tine Bech (Denmakrt/UK) and the Director of the Finnish game industry hub neogames KooPee Hiltunen. The debate will look at career developments for young people in the future gaming industry, creativity/collaboration in design, gender perspectives in gaming and the STEAM (Science, Technology, Engineering, Art & Design, Maths) agenda. RSVP to: anna.popponen@finnish-institute.org.uk

Event: ReVu App Launch Party, 10 March

Event: ReVu App Launch Party, 10 March

Our client Software Optics will soon launch the ReVu video editor app, to help you make awesome videos with your iPhone, iPad and GoPro. The app will go live in the Apple App Store in March. To celebrate, we are planning a fantastic app launch party, on 10th March at Campus London, a Google place. Are you in London? Please come along.

Please book your tickets via Eventbrite, here.

ReVu will help you Zoom, pan, trim to make a new, better, video with your iPhone or iPad. It also fixes fisheye distortion of GoPro footage. You can watch the demo video of the ReVu app on YouTube here.

What does the event have in store? Amazing speakers, drinks, and a performance!

There will be a short introduction from Software Optics founders, the makers of ReVu: Adam Hoyle, JP Altier, Simon Kentish.

You’ll also be treated to seeing:

Scanner (Robin Rimbaud)

Scanner (Robin Rimbaud)

Scanner (British artist Robin Rimbaud) traverses the experimental terrain between

sound and space connecting a bewilderingly diverse array of genres. Since 1991 he has been intensely active in sonic art, producing concerts, installations and recordings, the albums Mass Observation (1994), Delivery (1997), and The Garden is Full of Metal (1998) hailed by critics as innovative and inspirational works of contemporary electronic music. He scored the hit musical comedy Kirikou & Karaba (2007), designed the sound for the new Philips Wake-Up Light (2009), and campaigns for Nike (2011), Chanel (2012), and The Financial Times (2014). More recently Scanner designed the campaign for Sprint phones in cinemas across America, reaching 2.5 billion spectators, scored The Big Dance in Trafalgar Square for 1000 dancers and the re-opening of the Stedelijk Museum, Amsterdam. Committed to working with cutting edge practitioners he collaborated with Bryan Ferry, Wayne MacGregor, Mike Kelley, Michael Nyman, Steve McQueen, Laurie Anderson and Hussein Chalayan, amongst others.

Ghislaine Boddington, Co-founder and Creative Director of body>data>space and

Ghislaine Boddington

Ghislaine Boddington

Women Shift Digital, is an artist, dramaturg, curator and thought leader specialising in body responsive technologies, Ghislaine is recognised as an international pioneer advocating the use of the entire body as a digital interaction canvas for over 25 years. She has created live telepresence links between thousands of participants/audiences across the world for educational, performing arts and creative industries usage using her work to examine the representation of our physical selves and our identities in virtual environments. A co-creator and director of many art works exploring the hyper enhancement of our human senses through the digital and a lead director of international multi-partner projects, she co-curates Nesta’s FutureFest and is a Reader at University of Greenwich.

Elliot Grove, Founding Director, Raindance & Raindance Film Festival and the British

Elliot Grove

Elliot Grove

Independent Film Awards, who despite being unable to watch TV or films until his late teens due to the constraints of his Amish background, was curious about art and film. He worked first as a scenic artist (painting backgrounds) and started Raindance as a thought experiment: Could you make a movie with no training, no experience or no money. When British filmmakers like Christopher Nolan started making zero budget films, Elliot started Raindance Film Festival, as well as the British Independent Film Awards to showcase their work.

Russell Dalgleish, Serial entrepreneur and investor, Founder Exolta Capital Partners,

Russell Dalgeish

Russell Dalgeish

one of the UKs leading advisory firms, and is Chairman of WeAreTheFuture, the international entrepreneurship movement aimed at inspiring and connecting young business leaders.

 

Any questions?

Please contact: Carmen@haimediagroup.com

You can also find the ReVu app on social media. Here:

Twitter: @ReVuVideo

Facebook: facebook.com/revuvideo

Instagram: @ReVuVideo

Startup Spotlight: Enjoy London on a budget with Frugl

Startup Spotlight: Enjoy London on a budget with Frugl

In the news this week here in Londontown, we have learned that the city has more multi-million-pound mansions being sold Fruglthan any other city in the world, we are also hearing that our city is the most expensive place to live in the world.

So what if you are on a budget?

What if cheap eats and charity shops are more you’re style than big bling shopping and dining out for hundreds of pounds? Hey, guess what? There’s an app for that!

For Londoners on a budget, the app Frugl delivers on its promise to keep you informed about the best deals for entertainment in the expensive city. Download the app for free from the Apple App Store and begin to discover an affordable side to London. You’ll get to pick from events and happenings that are free, and up to £10, and select from categories of comedy, poetry, film and cinema, classes and courses, meetups and networking, talks and lectures, beauty, food and drink, kids and family, live music, nightlife, shopping and more. You can also book tickets through the app, and find the location of where you are headed with maps.

Frugl has gotten a good amount of press since launch happened in March 2014, including this article in Forbes. The startup received initial funding of a grant from the Technology Strategy Board (now called Innovate UK). At the helm is CEO founder Suzanne Noble, a 20-year veteran publicist and CTO co-founder Tikiri Hulugalle.

We got to catch up with both founders by joining them recently at TECHtoberfest, and had a blast of a time, all on a budget!

Suzanne let us quiz her further about Frugl, and here’s our Q&A session with her:

Suzanne Noble

Suzanne Noble

Can you tell us the background of Frugl? When did it come about and why?

I’ve been a bargain hunter and a culture vulture since I was a kid growing up in London. Back in the 80s I used to run underground jazz clubs, spending every night handing out flyers, as that was the only way to get the word out. Now there’s so much going on all the time, it’s a challenge to find those under the radar events or great offers. That’s where Frugl comes in – giving event promoters and businesses a platform to publicise great value experiences for our users to discover.

So you set out to make an app for those looking to experience London on a budget. What was your interest in this low budget market?

Well, I believe that having fun shouldn’t be something that only the wealthy can afford. Anyone should be able to have a good time, to find great food/drink, clothes or events whatever their budget. I’m naturally inclined to want to save money whenever possible so Frugl reflects my own passion.

What kind of events and offerings can people find on Frugl?

From the start, I wanted to reach varied tastes and interests. Currently you can find free haircuts, meal deals, live music and comedy, workshops and much more. The basic philosophy of Frugl is that, provided it has a start/end time and there is at least one of something to be sold, it can be listed on Frugl.

Have you had many downloads of the app and can you share with us how many?

We’ve hit about 20k and, with our new marketplace on web and now iOS and Android too are looking to rev up our numbers over the next few months.

You know, there are a lot of event business models out there – can you tell us why Frugl stands apart from the competition?

We’re really trying to broaden our inventory beyond events. We know there’s a lot of apps out there but we know that when people think of Frugl, they think beyond events. That’s why we encourage businesses in the food/drink and health/beauty space to use us too.

Frugl is just for London now, but do you have plans to offer it in other cities?

Absolutely. Moving beyond London is definitely on the roadmap over the next year.

What are your top picks for Frugl things to do in London?

We love The Good Ship Comedy Club on a Monday night in Kilburn. It’s always fun and the atmosphere is great.

Thanks for talking with us Suzanne!

By the way, you can find Suzanne on Twitter at @FruglFounder and follow Frugl @Frugl.

 

 

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