Hai Media Group is a finalist in the bTWEEN08 Branding Talent Competition

This month Hai Media Group (HMG) heads to Manchester, along with other digital media creative entrepreneurs from throughout the UK, for the conference bTWEEN08, where our agency is a finalist in the Branding Talent competition.

VOTE! For Us!

Check out our Rare Fruits entry here:

http://www.just-b.com/btween/branding-tallent/rare-fruits

How do you vote? Please sign up to the bTWEEN08 online community, a helpful resource for digital entrepreneurs, and clicking AWESOME for our entry!

HMG has teamed up with media partner Isabella Hu, of Ecolocate, a design consultancy, to develop the seed idea for an integrated promotional campaign to support Littlewoods, a popular online shopping site for fashion and housewares. We’ve presented the judges with our Rare Fruits concept, that invites customers to pick rare fashion fruits of popular brands from the branches of trees growing on islands. The virtual world concept wraps around what we’ve already been told about Littlewoods new branding initiatives to build excitement with a television commercial involving a desert island, scheduled to be aired in the 2008 holiday season.

Among our mentors for this experience will be 4talent (an innovation arm of the broadcaster Channel 4), Aegis Media, Just-b (the hosts of bTWEEN08) and Littlewoods.

We join other finalists to develop our seed ideas into a full proposal for the client, during a conference workshop, and find out Friday, 20th June 2008, if our Rare Fruits campaign is a winner. We are thrilled to be joining our digital creative peers for bTWEEN08, and hope we have a good chance at winning the cash prize of £5K.

Find out more about our thinking behind Rare Fruits over at Hai Media Group Director Lisa Devaney’s blog.

Hai Media Group Opens for Business

 View our launch press release here:

Hai Media Group Opens for Business

On Wednesday, 30th January 2008, the Hai Media Group officially opened for business. The agency represents new branding for consultantcy work its founder and director Lisa Devaney has been providing since 2002.

Why hai? Hai means yes in Japanese, and is a positive affirmational statement that we apply to working with all of our clients and business associates.

For more information please email: [email protected]

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