We’ve got a new look for Hai Media Group in 2016, with a new logo and, coming soon, a new website design. Don’t worry – we aren’t scraping features like our popular Startup Spotlight, and our blog, but we hope you’ll like our new attire.
Hai Media Group Logo 2016
We worked with the graphic designer Daniel Bobroff, of House of DB, to develop a new logo and new brand look to dress up our social media presence and overall branding. He really helped develop the concept and appeal that we were looking for – and asked many questions to get into the style, look and message we want to relay to the world with our new appearance.
You’ll see in our new logo that we’ve got a rough edge circle, drawn like a calligraphy line. This, for the Hai Media Group, represents the emerging, not fully constructed and even disruptive edge that many of our clients have as tech startups. We wanted to show that, hey, everything we work in is often a work in progress – and it isn’t a neat, crisp line, as things are not quite finished. We thought our designer captured this essence really well. What do you think?
As we love looking at works-in-progress, check out the sketch process Daniel went through to create our new look here:
For Daniel, and his House of DB, design is about making a difference. He strives, whether creating a new brand identity and logo, or conceptualising packaging design, the same amount of thought, consideration, enthusiasm and determination goes into the process. Established in mid 2014, House of DB is a full service graphic design and illustration studio, with a firm belief that it’s all about the creative process…and House of DB loves creating. They like working with clients who want to be hands on, collaborative and eager to be part of the journey but are equally comfortable being given a brief and told to just run with it. They strive to create work that is bold and unique but more importantly effective and something the client is excited about and proud to use.
For House of DB, it’s about who you are today and where you want to be tomorrow.
Soon, you’ll get to see our new web design unveiled, and this is in works by the web designer Dave Hall. Dave is a freelance web designer, residing online at I Can Make You Website. With a background including work in music industry PR and a number of his plays produced in professional theatres, he has specialised in creating sites for musicians and others in the entertainment industry. He is also the creator of Roktopus Themes, a nascent array of premium WordPress themes. He has a degree in Philosophy from Cambridge and lives in East London.
Hai Media Group’s Lisa Devaney was a guest speaker at an evening networking event hosted by The Future Laboratory, held 11 March 2009. The evening’s focus was on social media trends, and guest speakers met with small groups of attendants to discuss the topic, including how Twitter, Facebook, MySpace and YouTube are being integrated into some company’s marketing plans.
The Future Laboratory publishes the trend spotting news information source LSN Global, providing forward thinking insight to branding professionals worldwide.
Devaney shared tips for brands to consider in using social media, which she blogged about here, and she was quoted in an article about social media trends by LSN Global. Her social media branding tips are:
What to Be In Social Media Branding
Be Seen: What do you look like to your social media audience? Are you human, or are you something off a shelf? People want to see other people in the world of social networking so in reaching out to your audiences pay attention to showing them what you and your team look like. Upload images to your Facebook group of your brand in action — people at events, people using your products, people in your office. Use Flickr to build an image trail of both products and people. Use YouTube to seed videos, integrating several visual tools to showcase the human side of your brand.
Be Real: Don’t piss off your audiences by engaging in blatant heavy promotional use of Twitter, Facebook or other social networking sites. Show a personality and offer up a variety of information to your audience, pointing them to helpful or quirky items.
Be Brave: This is new territory for brand building, and it takes an adventurous sort to take some risks in approaching social media. Think out common sense approaches to using social networking for your brand, and don’t be afraid to experiment out there.
Be On It: Assign a member of your team, or several, to be monitoring and watching for responses that come back via Tweets, Facebook, YouTube and Flickr comments, and blogs. Response to people’s comments should be swift and effective, helping those with complaints and thanking those with praise.
Be Interactive: It isn’t enough to hang up a billboard in Second Life or set up a Facebook group or Twitter account, unless you think out how your approach should interact with people. Think about what you can offer up to your audience that will be of interest and relevance to your brand. Can you host a virtual conference in Second Life with prominent speakers? Can you run a contest through Twitter? One company called Going.com created one of the most popular Facebook applications called Naughty Gifts, a slightly cheeky way to give adult gifts to your friends, that has produced millions of exchanges. To promote Going.com, they took the popularity offline and held adult-themed parties throughout America, promoting the events through the Naughty Gifts Facebook application.