Guest Speaker for The Future Laboratory

Hai Media Group’s Lisa Devaney was a guest speaker at an evening networking event hosted by The Future Laboratory, held 11 March 2009. The evening’s focus was on social media trends, and guest speakers met with small groups of attendants to discuss the topic, including how Twitter, Facebook, MySpace and YouTube are being integrated into some company’s marketing plans.

The Future Laboratory publishes the trend spotting news information source LSN Global, providing forward thinking insight to branding professionals worldwide.

Devaney shared tips for brands to consider in using social media, which she blogged about here, and she was quoted in an article about social media trends by LSN Global. Her social media branding tips are:

What to Be In Social Media Branding

Be Seen: What do you look like to your social media audience? Are you human, or are you something off a shelf? People want to see other people in the world of social networking so in reaching out to your audiences pay attention to showing them what you and your team look like. Upload images to your Facebook group of your brand in action — people at events, people using your products, people in your office. Use Flickr to build an image trail of both products and people. Use YouTube to seed videos, integrating several visual tools to showcase the human side of your brand.

Be Real: Don’t piss off your audiences by engaging in blatant heavy promotional use of Twitter, Facebook or other social networking sites. Show a personality and offer up a variety of information to your audience, pointing them to helpful or quirky items.

Be Brave: This is new territory for brand building, and it takes an adventurous sort to take some risks in approaching social media. Think out common sense approaches to using social networking for your brand, and don’t be afraid to experiment out there.

Be On It: Assign a member of your team, or several, to be monitoring and watching for responses that come back via Tweets, Facebook, YouTube and Flickr comments, and blogs. Response to people’s comments should be swift and effective, helping those with complaints and thanking those with praise.

Be Interactive: It isn’t enough to hang up a billboard in Second Life or set up a Facebook group or Twitter account, unless you think out how your approach should interact with people. Think about what you can offer up to your audience that will be of interest and relevance to your brand. Can you host a virtual conference in Second Life with prominent speakers? Can you run a contest through Twitter? One company called created one of the most popular Facebook applications called Naughty Gifts, a slightly cheeky way to give adult gifts to your friends, that has produced millions of exchanges. To promote, they took the popularity offline and held adult-themed parties throughout America, promoting the events through the Naughty Gifts Facebook application.

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