Hai Media Group is a finalist in the bTWEEN08 Branding Talent Competition
This month Hai Media Group (HMG) heads to Manchester, along with other digital media creative entrepreneurs from throughout the UK, for the conference bTWEEN08, where our agency is a finalist in the Branding Talent competition.
VOTE! For Us!
Check out our Rare Fruits entry here:
How do you vote? Please sign up to the bTWEEN08 online community, a helpful resource for digital entrepreneurs, and clicking AWESOME for our entry!
HMG has teamed up with media partner Isabella Hu, of Ecolocate, a design consultancy, to develop the seed idea for an integrated promotional campaign to support Littlewoods, a popular online shopping site for fashion and housewares. We’ve presented the judges with our Rare Fruits concept, that invites customers to pick rare fashion fruits of popular brands from the branches of trees growing on islands. The virtual world concept wraps around what we’ve already been told about Littlewoods new branding initiatives to build excitement with a television commercial involving a desert island, scheduled to be aired in the 2008 holiday season.
Among our mentors for this experience will be 4talent (an innovation arm of the broadcaster Channel 4), Aegis Media, Just-b (the hosts of bTWEEN08) and Littlewoods.
We join other finalists to develop our seed ideas into a full proposal for the client, during a conference workshop, and find out Friday, 20th June 2008, if our Rare Fruits campaign is a winner. We are thrilled to be joining our digital creative peers for bTWEEN08, and hope we have a good chance at winning the cash prize of £5K.
Find out more about our thinking behind Rare Fruits over at Hai Media Group Director Lisa Devaney’s blog.