What We Did This Year: 2010

What We Did This Year: 2010

by | 23 Dec, 2010 | News

Hai Media Group had a busy and productive year in 2010. In fact, we were so busy that we didn’t really have time to update this website. The year was spent helping clients with PR campaigns, blogging, guest lecturing, and getting out to a lot of industry events.

So, here is a rundown of what we got up to and highlights of the success we’ve had:

HipLogic
http://www.hiplogic.com

Representing HipLogic, a rising star mobile technology company in Silicon Valley that is in-part funded by Benchmark Partners, the same investors who fund Twitter, we promoted news announcements, and helped build up awareness for the brand in Europe.

*Spark

HipLogic has figured out a better way to help people access social media and information content on your mobile phone. They offer a free application called *Spark that connects you with Twitter, Facebook as well as news, entertainment, weather updates and shopping deals from Groupon. The application can be personalized, allowing you to mash-up the information you are receiving on your handset, selecting what you want to receive, or want to skip.

For *Spark, we first got excitement going for the beta period, in which 100K people downloaded and tested out the app. The beta version of *Spark was featured in Stuff UK, among other outlets.

We launched the full release version of *Spark in December, handling press relations in Europe. Top coverage included a review in The Sunday Times ingear section, an upcoming feature in T3 magazine, and attention from top industry blogs including Allaboutsymbian.com, Androidguys.com, Mobile Marketing Magazine, Mobile Entertainment, GoMo News, and many more.

You can download *Spark for your Android or Symbian handset from the Android Market, Nokia’s Ovi store, GetJar, or from here:

http://www.sparkmyphone.com

Press was particularly interested in HipLogic’s new alliance with Groupon, which is the first of its kind between the massive deals company and a mobile application developer. In the UK, *Spark is the best way to get Groupon deals on your Android phone.

Earlier this year we also announced HipLogic’s partnership with The Carphone Warehouse, and secured attention for this partnership across mobile industry blogs, including an analysis by influential blogger Ajit Jaokar who writes the Open Gardens blog.

Robots & Avatars
http://www.robotsandavatars.net

Hai Media Group represented Robots & Avatars, a programme of events and educational activities. It is designed to explore how young people will work and play with new representational forms of virtual and physical life in 10-15 years time. As part of the programme, debates on topics of the Future World of Work and Behavior and Ethics have been held in London, with leading robotic industry experts and academics. The debates can be viewed on the Robots & Avatars website.

Schools throughout the UK are booking learning experiences offered by Robots & Avatars, with the team coming into classrooms to present interactive lectures on how to build and use avatars, and discussion about career opportunities in the field of robotics.

Robots & Avatars is funded by NESTA, and founded by the art and technology collective body>data>space.

We secured attention for the programme with the BBC Outriders, T3 magazine, The Hackney Gazette and a number of educational outlets and blogs covering technology and robotics. We were particularly excited about the T3 magazine feature, a full page article in the December 2010 issue, offering an interview with Robots & Avatars founder Ghislaine Boddington.

Vodafone Mobile Clicks 2010
http://www.vodafonemobileclicks.com

We promoted the second annual Vodafone Mobile Clicks competition, a search for the best, most innovative mobile internet start-ups in the United Kingdom, Netherlands, Portugal and Spain. This year’s competition saw more entries and received extensive media coverage across Europe. The first place winner was Cardmobili, who received €100,000. Second place was awarded to Roulette Cricket, who won €50,000.

We teamed up with Mobile Monday London and mobile expert Helen Keegan to work with Vodafone in promoting this major contest for European mobile technology start-ups.

StreetSpark
http://www.streetspark.com

StreetSpark is a mobile application that 50K+ people are using in London to meet other likeminded singles. The app uses your phone’s mobile GPS system to locate available people in your immediate area who have similar interests. Unlike other mobile dating apps, this sophisticated technology can match you with others who share your taste in music, food, entertainment and culture.

Top media attention we secured for StreetSpark appeared in Stuff UK, Cosmopolitan, Londonist.com, UrbanDaddy.com, Telecom TV, and more.

Pinnacle PR
http://www.pinnaclepr.net

Hai Media Group’s Director Lisa Devaney continued serving as a trainer for Pinnacle PR, teaching public relations professionals from across Europe, the Middle East and Africa, the tips and tricks of PR 2.0. In a full-day course, she teaches how Web technologies, including social media and blogging, can be integrated into promotional campaigns. This year she travelled to Brussels several times and to Berlin, where she trained public relations managers from across Europe preparing to promote European Mobility Week.

Over the Air
http://overtheair.org/blog

Hai Media Group’s Director Lisa Devaney hosted a DIY PR Workshop at the Over the Air mobile developers event in London, along with technology public relations star Lauren MacGregor. About 30 attendants provided positive feedback about the workshop, that showed how to promote your mobile application or service with low cost, creative planning and tactics.

Blogging for BrandRepublic

Lisa Devaney continued contributing blog posts to BrandRepublic magazine, where she has been a guest blogger for about three years now. The magazine launched its new social media blog The Wall Blog, and one post drew significant attention from across Europe and America, discussing how PRs are feeling like social media is being dumped on them:

http://wallblog.co.uk/2010/11/04/stop-dumping-soical-media-on-your-pr

Devaney was also invited to be a delegate, as a blogger and technology industry advocate in London, to an event called Innovation Future hosted by UK Trade & Investment, where Prime Minister David Cameron announced his intentions to have the government support creation of a new Silicon Valley in East London:
http://wallblog.co.uk/2010/11/09/american-insight-to-how-east-london-can-be-the-new-silicon-valley

Ark
Throughout 2010, we collaborated with Joan Smith, of Clarendon Media, a cross-platform media expert, to develop a transmedia entertainment property. We explored how to use the online medium to tell an eco-sci-fi story about humanity living on the brink of climate change. Ark is set 30 years in the future, and is under development to be told across Facebook, as a eco-survivalist game, in a book, and to be pitched as a TV programme.

A special thanks!

This year we also want to say thank you to the talented folks who pitched in to help from time to time.

Thank you Jocelyn Brandeis, our PR associate in New York City who supported USA outreach efforts.

Thank you Mary Epworth who is showing a real knack for technology PR, in addition to being a beautiful and talented singer and songwriter.

Thank you Katerina Hejralova for help and support in 2010, who has gone on to start a promising career with London agencies specializing in PR 2.0.

Thank you Kinura for ongoing help with maintaining the Hai Media Group website.

Looking ahead, the new year promises to be busy and packed with a variety of opportunities. If you are interested in working with Hai Media Group in 2011 contact Lisa Devaney at: lisa AT haimediagroup DOT com

You can also follow Lisa Devaney on Twitter at @lisadevaney

Hai Media Group Collaborates With IF Communications

Hai Media Group Collaborates With IF Communications

by | 30 Oct, 2009 | News

Hai Media Group is now supporting the team of

IF Communications

IF Communications

IF Communications with PR services for a busy roster of clients in the mobile technology sector.

Clients we are collaborating on together to win mainstream media and online exposure include:

Mobango – http://www.mobango.com
Sharpcards – http://www.sharpcards.net
Smaato – http://www.smaato.com/
Flirtomatic – http://www.flirtomatic.com / http://www.handmademobile.com
Fjord – http://www.fjordnet.com/
Wellington Partners – http://www.wellington-partners.com
FD Unlimited – http://www.fdunlimited.com/Astia – http://www.astia.org/

More clients are coming on board soon.

PR 2.0 Training With Pinnacle PR

PR 2.0 Training With Pinnacle PR

by | 10 Aug, 2009 | News

Pinnacle is the world's largest specialised international public relations training company.Hai Media Group’s Director Lisa Devaney is now a trainer with Pinnacle PR, the world’s largest specialised international public relations training company, offering introductory and advanced seminars in public affairs, media relations, crisis communications, event organisation and more.

Devaney is offering full and half day seminars for PR 2.0 training, helping participants from Europe, the Middle East and Africa, understand how to approach and use the Web for public relations campaigns. Her course is influenced by the teachings of Brian Solis, Beth Harte and other leading PR 2.0 professionals. The course looks at the pros and cons of online communications and provides strategic insight for “future-proofing” business communications. The course also provides instruction on using online tools, finding resources, as well as basic skills training for using social media sites such as Twitter, Facebook and Linkedin for business.

As millions of people increasingly use the Internet to communicate, businesses are looking to craft appropriate ways of connecting with key stakeholder audiences online, and looking to experienced online communicators to avoid pitfalls. As of summer 2009, more than 250 million people are members of Facebook, and more than 33 million are using Twitter, two of the most popular social networking sites. Devaney shares case studies with course participants, taking a look at some of the blunders, as well as the successes, companies are currently having online.

Pinnacle PR has attractive training facilities in London, Brussels, Dubai and Bahrain, and each location is fully equipped for presentations, and media relations on-camera training. Seminars are kept to a limited size to create an engaged learning environment, with participants asking questions throughout the courses. The seminars include hands-on workshop sessions that put new skills into action, and best prepare participants for real world public relations issues. All of Pinnacle PR’s trainers are senior public relations professionals, who have real world working experience, and continue to work in the industry.

Contact Pinnacle PR, to book a training seminar.

Guest Speaker for The Future Laboratory

by | 16 Apr, 2009 | News

Hai Media Group’s Lisa Devaney was a guest speaker at an evening networking event hosted by The Future Laboratory, held 11 March 2009. The evening’s focus was on social media trends, and guest speakers met with small groups of attendants to discuss the topic, including how Twitter, Facebook, MySpace and YouTube are being integrated into some company’s marketing plans.

The Future Laboratory publishes the trend spotting news information source LSN Global, providing forward thinking insight to branding professionals worldwide.

Devaney shared tips for brands to consider in using social media, which she blogged about here, and she was quoted in an article about social media trends by LSN Global. Her social media branding tips are:

What to Be In Social Media Branding

Be Seen: What do you look like to your social media audience? Are you human, or are you something off a shelf? People want to see other people in the world of social networking so in reaching out to your audiences pay attention to showing them what you and your team look like. Upload images to your Facebook group of your brand in action — people at events, people using your products, people in your office. Use Flickr to build an image trail of both products and people. Use YouTube to seed videos, integrating several visual tools to showcase the human side of your brand.

Be Real: Don’t piss off your audiences by engaging in blatant heavy promotional use of Twitter, Facebook or other social networking sites. Show a personality and offer up a variety of information to your audience, pointing them to helpful or quirky items.

Be Brave: This is new territory for brand building, and it takes an adventurous sort to take some risks in approaching social media. Think out common sense approaches to using social networking for your brand, and don’t be afraid to experiment out there.

Be On It: Assign a member of your team, or several, to be monitoring and watching for responses that come back via Tweets, Facebook, YouTube and Flickr comments, and blogs. Response to people’s comments should be swift and effective, helping those with complaints and thanking those with praise.

Be Interactive: It isn’t enough to hang up a billboard in Second Life or set up a Facebook group or Twitter account, unless you think out how your approach should interact with people. Think about what you can offer up to your audience that will be of interest and relevance to your brand. Can you host a virtual conference in Second Life with prominent speakers? Can you run a contest through Twitter? One company called Going.com created one of the most popular Facebook applications called Naughty Gifts, a slightly cheeky way to give adult gifts to your friends, that has produced millions of exchanges. To promote Going.com, they took the popularity offline and held adult-themed parties throughout America, promoting the events through the Naughty Gifts Facebook application.

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