Event: ReVu App Launch Party, 10 March

Event: ReVu App Launch Party, 10 March

Our client Software Optics will soon launch the ReVu video editor app, to help you make awesome videos with your iPhone, iPad and GoPro. The app will go live in the Apple App Store in March. To celebrate, we are planning a fantastic app launch party, on 10th March at Campus London, a Google place. Are you in London? Please come along.

Please book your tickets via Eventbrite, here.

ReVu will help you Zoom, pan, trim to make a new, better, video with your iPhone or iPad. It also fixes fisheye distortion of GoPro footage. You can watch the demo video of the ReVu app on YouTube here.

What does the event have in store? Amazing speakers, drinks, and a performance!

There will be a short introduction from Software Optics founders, the makers of ReVu: Adam Hoyle, JP Altier, Simon Kentish.

You’ll also be treated to seeing:

Scanner (Robin Rimbaud)

Scanner (Robin Rimbaud)

Scanner (British artist Robin Rimbaud) traverses the experimental terrain between

sound and space connecting a bewilderingly diverse array of genres. Since 1991 he has been intensely active in sonic art, producing concerts, installations and recordings, the albums Mass Observation (1994), Delivery (1997), and The Garden is Full of Metal (1998) hailed by critics as innovative and inspirational works of contemporary electronic music. He scored the hit musical comedy Kirikou & Karaba (2007), designed the sound for the new Philips Wake-Up Light (2009), and campaigns for Nike (2011), Chanel (2012), and The Financial Times (2014). More recently Scanner designed the campaign for Sprint phones in cinemas across America, reaching 2.5 billion spectators, scored The Big Dance in Trafalgar Square for 1000 dancers and the re-opening of the Stedelijk Museum, Amsterdam. Committed to working with cutting edge practitioners he collaborated with Bryan Ferry, Wayne MacGregor, Mike Kelley, Michael Nyman, Steve McQueen, Laurie Anderson and Hussein Chalayan, amongst others.

Ghislaine Boddington, Co-founder and Creative Director of body>data>space and

Ghislaine Boddington

Ghislaine Boddington

Women Shift Digital, is an artist, dramaturg, curator and thought leader specialising in body responsive technologies, Ghislaine is recognised as an international pioneer advocating the use of the entire body as a digital interaction canvas for over 25 years. She has created live telepresence links between thousands of participants/audiences across the world for educational, performing arts and creative industries usage using her work to examine the representation of our physical selves and our identities in virtual environments. A co-creator and director of many art works exploring the hyper enhancement of our human senses through the digital and a lead director of international multi-partner projects, she co-curates Nesta’s FutureFest and is a Reader at University of Greenwich.

Elliot Grove, Founding Director, Raindance & Raindance Film Festival and the British

Elliot Grove

Elliot Grove

Independent Film Awards, who despite being unable to watch TV or films until his late teens due to the constraints of his Amish background, was curious about art and film. He worked first as a scenic artist (painting backgrounds) and started Raindance as a thought experiment: Could you make a movie with no training, no experience or no money. When British filmmakers like Christopher Nolan started making zero budget films, Elliot started Raindance Film Festival, as well as the British Independent Film Awards to showcase their work.

Russell Dalgleish, Serial entrepreneur and investor, Founder Exolta Capital Partners,

Russell Dalgeish

Russell Dalgeish

one of the UKs leading advisory firms, and is Chairman of WeAreTheFuture, the international entrepreneurship movement aimed at inspiring and connecting young business leaders.

 

Any questions?

Please contact: [email protected]

You can also find the ReVu app on social media. Here:

Twitter: @ReVuVideo

Facebook: facebook.com/revuvideo

Instagram: @ReVuVideo

Hai Beta Test: ReVu Video Editor App for iOS and GoPro

That moment when you accidentally film your thumb, or forget to film in landscape mode, or when the subject is too far away.

Yeah that! All these oops! situations you captured while filming with your iOS device (iPhone & iPad) or GoPro™ camera can be remedied with the soon-to-launch ReVu video editor app.

We want you to help us beta test ReVu, and give your feedback before official launch in March 2016 to the Apple App Store. For your participation, you just might win a GoPro HERO4 in a prize draw.

Let us tell you more. Our client ReVu comes from the makers at Software Optics, a video technology company based in London, England, specialising in immersive, interactive video. ReVu offers features that Apple does not, including:

  • Picture-in-picture zoom preview
  • GoPro decurving
  • Landscape video from portrait video with zoom

ReVu specifically works by allowing you to:

  • Adjust the crop “on the fly” as the video plays, using pinch to zoom and motion/touch to pan
  • Trim video, record, replay and edit all interactions
  • Export zoom, pan and trim interactions to a new landscape 1080p HD video
  • Import GoPro video with iTunes file sharing or the Camera Connection Kit to remove fisheye lens distortion
  • Convert awkward vertical videos to landscape
  • ReVu is compatible with rectilinear videos such as iOS videos and also GoPro™ videos

To be part of the beta testing phase participants are invited to sign up at: http://www.softwareoptics.com/revu OR email [email protected] with the subject Hai Beta Test: ReVu

ReVu Makes Headlines!

You can see ReVu in the news, where it has been listed as being one of the top video editor apps for 2016 with Appcessories and showcased on HelloTesla.com.

It has also been featured on betabound.com.

And the press release about the debut of the ReVu beta test has been featured with more than 200 news outlets around the world.

If you are in London, please come along to the ReVu launch party being held at Google Campus London on Thursday, March 10th. Book your free place to join us in the celebration here.

Startup Spotlight: GoodBarber

Startup Spotlight: GoodBarber

We caught up with the team of GoodBarber, a DIY iPhone and Android mobile app startup based in Corsica, ahead of Mobile World Congress 2015, to find out more about what the company is all about. Being a fans of all things DIY for self-starters, public realtions and statups, we thought you may also want to find out more about GoodBarber and what they offer. See our Q& A conversation below.

Going to Mobile World Congress? Find GoodBarber at:

Hall 8.1 (App Planet) D41 French Pavillion, Station 10

Q: Please tell us a little background about GoodBarber and why you started the company?

A: Our CEO Dominique Siacci went directly from being a student to being an entrepreneur in Corsica, France.

GoodBarber CEO Dominique Siacci

GoodBarber CEO Dominique Siacci

He created DuoApps in 2009 (the mother company of GoodBarber), which was right around the same time that the App Store was opening to developers, and started out working with bespoke apps (custom made apps) for iOS. He quickly realized that being a business in Corsica required a much more scalable model, which brought him to the idea of transitioning to a DIY solution—a more feasible option.

The pivot proved to be very successful, and through continuous updates and improvements based on evolving user needs, GoodBarber has developed into a dynamic company that works with users all over the world to transform their projects into beautiful apps.

Q: Why DIY?

A: The business really made a big switch from service based (developing custom apps for individuals) to a product (creating one tool that allows users to ultimately create the project themselves). DIY projects are great because they allow the user to create exactly what they are envisioning, but often times they are accompanied by the need for a very specific set of skills, and this combination was something that was lacking in the app marketplace. Several years ago, the transition from paying for website development to creating one’s own website through WordPress was seen; Dominique had a feeling that this concept would be the future in the app industry as well, thus taking the risk and diving into the DIY revolution.

Dominique created a system where the user does not need to have any type of knowledge related to creating apps—GoodBarber does the dirty work, providing the interface that is the intermediary between the complex coding and the creative user, leaving them with the fun and easy part.

The DIY aspect includes choosing the design of the app, the content, and the functionality based on the project, etc., but does not require any coding expertise, thus making the DIY app concept completely attainable.

Q: How much can someone save if they DIY their own app?

A: Having an app created by a developer ranges greatly based on its functions, but the cost of developing an native app can range anywhere from $5,000-$50,000, just for one app for one device!

When an app is created native, every part of it is created and coded to work perfectly with the device it’s displayed on, thus requiring a lot of time and money. Native apps are the kind of app created with GoodBarber, but we take the work out of this extensive process and leave the user with the fun part, saving them money as well as a big headache! The user also does not have to worry about creating a separate app for each type of device (iPhone, Android, tablet, etc.), they can make their app one time and GoodBarber makes it compatible and native for each device.

Q: GoodBarber offers anyone the chance to make an app in 7 steps, what is the process like and how long does it take to DIY an app?

A: In a nutshell, the process goes from choosing an overall theme and navigation mode for the app, adding the desired content, designing the individual sections of content, selecting splashscreens and icons, and finally testing the app and submitting it to the stores.

Each project is different, and how long it takes to complete a project depends on how deep into the platform the user chooses to go, but on average a beautiful app can usually be created in a matter of only a few hours. After this, it takes a few days for the app to be published on the stores, but in general it is a very quick process.

Q: What are the biggest challenges you have faced in starting GoodBarber?

A: Every time we add a new feature to the platform, we must think of it in terms of both generic and customized at the same time. The feature must be made in a broad enough way that it to be easily used by everyone, but also must be flexible enough to adapt to any idea. The challenge is to have a one size fits all products that can create very different, specific results.

Also, growing internationally has been a challenge, especially since the company does not have the advantage of being based in a large city conducive to startups. We realized early on that even if we were not located in a very internationally diverse city, it would be necessary to have an internationally diverse team in order to properly assist all of our future clients. Luckily, with the combination of great marketing and a competitive product, we have managed to thrive and now work with individuals and companies all over the world.

Q: Who is using GoodBarber?

A: GoodBarber users can be anyone from small business owners to a church youth group to professional app developers. The important thing is that anyone can use the product, regardless of their skill level. A lot of businesses use GoodBarber as an easy, cost-efficient way to market and enhance their companies, while professional developers use the platform for developing multiple apps for clients. In the case of the latter, more advanced individuals have the option to access deeper customization settings and put their coding knowledge to use.

If you would like to find out more about some specific GoodBarber apps, you could take a look through some of the apps we have showcased which also include customer reviews about GoodBarber here.

Q: Do you help guide a customer through the DIY process? And how?

A: Absolutely. Just because it is a DIY platform does not mean our users are completely on their own! As soon as a user signs up for a free trial, they are offered the opportunity for a one-on-one Skype session where we offer advice on their project and answer any initial questions they may have. As they continue to build their app and throughout the lifetime of the app, we have a support team available to answer all questions (in several languages), as well as a consistently updated blog with helpful articles, video tutorials, and news related to the industry.

Q: In a very crowded marketplace of apps, is it worth it to build one, and why?

A: It’s true that the app marketplace is very crowded, but at this point in time, if your business strategy does not include a mobile aspect, you are very far behind. There are many components to the term “mobile” (hybrid apps, native apps, mobile sites, etc.) and each one of them addresses a different target and need. Native apps provide a very high level of user experience, resulting in an unmatched technique for engaging and retaining users, making building an app an absolutely worthwhile project.

Q: What’s your long term plan?

A: We like to set our sights high—the goal is to become one of the top three app builders out there, and in order to do so we plan to adapt the business to the technology that we believe will be a very large part of the future: connected devices.

Connected devices are going to be huge, and the way in which they will be managed will be by people, through their phones. If GoodBarber apps can play a role in managing connected devices, this will be huge for our future growth.

Q: Tell us about being a startup in Corsica.

A: Corsica is an amazing place to live, but can be a challenging environment to thrive in as a startup. As many startups tend to be based in more metropolitan areas, we have to deal with limitations regarding hiring processes, networking, and gaining exposure. It requires some hard work, but it is all worth it in the long run.

HMG Represents HipLogic for European PR

HMG Represents HipLogic for European PR

Hai Media Group is now supporting HipLogic with PR services in Europe, introducing media to the popular HipLogic Live application, a free download for Symbian, Windows Mobile and Android handsets, that CEO Mark Anderson describes as being an “extreme makeover” for your phone that will deliver an iPhone-like content experience.

HipLogic’s CEO Mark Anderson

HipLogic Live pulls content from real-time sources like Facebook, Twitter, Sky, Disney, Sports, Weather, newsfeeds and more, through a smartphone-like interface. It works by delivering push content notifications to the phonetop without using SMS. This means that they bring the world of applications, widgets, live search and real-time notifications to mass market handsets, without the need to invest in a new smartphone.

You just need one, simple, free download. The technology relies on a JavaScript virtual machine running on the device that is connected to the cloud that aggregates information and feeds from network operators and the Web to create mash-ups for use on Symbian, Windows Mobile and Android mobile devices. The aim is to provide always-on, fast access and logical presentation of content and applications that can be cumbersome to access through current mobile phone browsers – especially on multimedia-phones.

If you would like to receive current news about HipLogic, contact:

lisa AT haimediagroup DOT com
(+44) 07711238173

Java

Hai Media Group Offers Audioboo USA VIP Testing Programme

Hai Media Group Offers Audioboo USA VIP Testing Programme

Hai Media Group is offering American media companies and individuals the chance to be part of Audioboo‘s USA VIP Testing Programme.

The audio-blogging tool Audioboo is the UK’s most popular iPhone application, and is loved by the leading media organizations. The BBC, The Guardian, The Telegraph and more, use the service to help report the news.

If you are based in the USA and interested in taking part in the programme, please contact lisa AT haimediagroup DOT com

Audioboo Fact Sheet

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