Hai Media Group’s Lisa Devaney is a contributing guest blogger to the trade magazine Brand Republic, for the advertising, marketing, media and public relations industries.
Her blog Quick Peeks offers insight to happenings in business, new technology, arts and entertainment. Quick Peeks was started in June 2008, at the invitation of the publication’s editor, and joins a collection of communications industry bloggers who are contributing to Brand Republic.
This summer brings the debut of 2gether08, a new festival for London sponsored by Channel 4 and hosted by PolicyUnplugged from 2-3 July 2008. On the agenda is a vision of applying innovative digital technologies (internet, mobile, games, and more) and imagination to promote:
- social progress,
- enhance the quality of public life and our collective well-being, and
- to tackle the problems facing the world at the outset of the 21st century.
The first 2gether Festival will gather 300 innovators from a wide range of fields to focus on how using digital technologies we can generate real social benefits. At its heart is a DIY spirit where workshops and panel discussions will be shaped by participants, and action items for change will be determined throughout the gathering as discussions emerge.
2 – 3 July 2008
London E2 7ES
Register for tickets here: http://www.2gether08.eventbrite.com/
*Early Bird Discount until Monday, 16th July 2008
An eclectic mix of technologists, policy makers, campaigners, TV producers, software and games developers, designers, politicians, digital innovators, writers, bloggers, social entrepreneurs, philanthropists, leaders from charities, NGOs and leading players in the marketing, PR, cultural and creative fields as well as anyone else who believes that creative use of emerging digital technologies can generate solutions to society’s most pressing problems.
2gether08 is a Hai Media Group supported event.
For full details, please download this event alert:
This month Hai Media Group (HMG) heads to Manchester, along with other digital media creative entrepreneurs from throughout the UK, for the conference bTWEEN08, where our agency is a finalist in the Branding Talent competition.
VOTE! For Us!
Check out our Rare Fruits entry here:
How do you vote? Please sign up to the bTWEEN08 online community, a helpful resource for digital entrepreneurs, and clicking AWESOME for our entry!
HMG has teamed up with media partner Isabella Hu, of Ecolocate, a design consultancy, to develop the seed idea for an integrated promotional campaign to support Littlewoods, a popular online shopping site for fashion and housewares. We’ve presented the judges with our Rare Fruits concept, that invites customers to pick rare fashion fruits of popular brands from the branches of trees growing on islands. The virtual world concept wraps around what we’ve already been told about Littlewoods new branding initiatives to build excitement with a television commercial involving a desert island, scheduled to be aired in the 2008 holiday season.
Among our mentors for this experience will be 4talent (an innovation arm of the broadcaster Channel 4), Aegis Media, Just-b (the hosts of bTWEEN08) and Littlewoods.
We join other finalists to develop our seed ideas into a full proposal for the client, during a conference workshop, and find out Friday, 20th June 2008, if our Rare Fruits campaign is a winner. We are thrilled to be joining our digital creative peers for bTWEEN08, and hope we have a good chance at winning the cash prize of £5K.
Find out more about our thinking behind Rare Fruits over at Hai Media Group Director Lisa Devaney’s blog.